Company introduces commercial Partner Portal for integration, resources and channel sales support for advanced baby diaper materials and proprietary technology ecoFlex Core in ongoing manufacturing.
Soft N Dry Diapers Corp. (“Soft N Dry” or the “Company”) and its subsidiary Soft N Dry de México, announced today the introduction of its new Business-to-Business (B2B) commercial Partner Portal ecoFlexCore.com for the sale, integration and online support resources for manufacturers of the Company’s proprietary ecoFlex Core materials for baby diapers starting in Canada, the United States and México.
Following the launch of its successful Beta trial in Q1 2024, the new channel sales portal ecoFlexCore.com or ecoFlexCore.mx, is now ready for commercial rollout and is poised to scale over the balance of 2024. The portal will serve as a streamlined, one-stop-shop, digital resource aimed to facilitate the ordering and production of the Company’s ‘Tree Free’ baby diapers through the use of ecoFlex Core materials. By introducing manufacturers to a new, proprietary, generation of materials which replaces traditional baby diaper cores made from pulp derived from tree fibres, manufacturers will now be provided with additional support in ‘runability’ testing, ongoing manufacturing, and channel sales enabling manufacturers to market and sell disposable baby diapers with ecoFlex Core to their existing customer base.
Matthew Keddy, CEO of Soft N Dry, said “We are pleased to introduce what we believe to be a first in the North American and Mexican disposable baby diaper market, an online B2B Partner Portal to support our proprietary new baby diaper material, ecoFlex Core, with a platform to now facilitate sales to manufacturers. In an industry that has experienced little evolution over the previous few decades in terms of raw materials, it is our belief that manufacturers will be encouraged to adopt ecoFlex Core as the new standard. Our goal is to continue to produce successful products in the Private Label and OEM baby diaper materials market as we seek to become a new industry standard in price performance and sustainability to the benefit of our commercial customers and their end consumers.”
Ricardo Santana, el Presidente of Soft N Dry de Mexico, said “The marketplace for baby diaper manufacturing is being led by innovations with both our partners in China, and very heavily by trends being set with our partners in Mexico. Mexico serves as a dynamic market for new, proven, sustainable materials in baby diaper manufacturing both as a production hub and end market for these products with a heightened awareness in cost consciousness, performance, and sustainability-oriented consumer purchasing trends.”
Soft N Dry partnered with Moxo Inc. (www.moxo.com) to power the Beta version of its B2B Partner Portal, located at www.ecoFlexCore.com, to ensure dedicated client resources for commercial accounts, which will include in the post Beta version; fully integrated proposals, invoicing, project management, direct messaging and supply chain event notifications to streamline production using ecoFlex Core baby diaper advanced materials. Serving as a dynamic ‘user guide’, ecoFlexCore.com is a one-stop-shop for all information, tools, and sales support a baby diaper manufacturer would need to switch from the decades old use of pulp to the next generation of Tree Free baby diapers, for retailers and consumers seeking a better disposable baby diaper product in each facet of quality, competitive pricing, and proven sustainability benefits.
Source: Industry Intelligence Inc.
