New patent-pending technology available across its new period product styles to provide all-day protection
Thinx has launched styles of its reusable period underwear featuring its new LeakSafe Barrier technology. Available across all products – Thinx, Thinx Teens, and Thinx for All – the innovation offers all-day absorbency and is designed to prevent leaks (and worries) for up to 12 hours. The patent-pending four-layer gusset provides wearers with outstanding comfort and protection. Plus, odor technology and breathable body fabrics help users feel fresh and dry throughout the day.
The new Thinx styles are intentionally designed to provide up to 12-hour leakproof protection. Product testing found these latest styles can absorb up to 12 regular tampons or three menstrual cups worth of flow. This means users can feel confident in their Thinx underwear even on their heaviest days and can decrease the need for disposable products and the fear of a mid-day underwear change.
“Testing found that our new LeakSafe Barrier technology can stand up to heavy flows and is absorbent enough for the majority of users,” says Courtney Newman, senior director of Product Design at Thinx. “By blending aesthetics with function, we were able to maximize the gusset’s surface area while creating a secure barrier that controls the movement of fluid, resulting in an exceptional product that allows customers to get it all – comfort, style and protection.”
The latest technology and design from Thinx will be available across the brand’s range of period products. This innovation underscores the brand’s mission to improve standards in period care, helping ensure those who menstruate can feel dry, comfortable, and relaxed all day long.
“During the development process, we challenged ourselves to explore various materials, designs, and manufacturing techniques to create the best experience for customers,” says Sara Plotkin, VP of Brand & Creative at Thinx. “It is designed specifically with customers’ needs in mind, knowing they want protection that helps them feel confident throughout their entire day.”
Thinx products are priced to accommodate a range of needs and budgets. New styles featuring all-day absorbency up to 12 hours are now available at Thinx.com with Thinx for All (starting at $17) offering affordability without compromising comfort or protection; Thinx Teens (priced at a flat rate of $16) catering specifically to the unique needs of younger users; and classic Thinx styles (starting at $36) offering premium fabrics and cuts for customers. Thinx products are also available at retailers such as Amazon, CVS, Target, Walgreens and Walmart.
